1. The reasons for the brand to be younger
The brand design company locates the brand of the brand owner according to the needs of the users, but as the user's age grows and the fashion trend changes, many brands will appear "naive" and "old" in the user's mind. In this case, the brand owner needs to find a new way of communication, match the habits of new users, and make the brand develop for a long time.
2. How to make the brand younger
The brand design company concluded that “the interaction with the user is too poor and relies too much on marketing activation” is the performance of the brand aging. In the state of market saturation, the lack of growth is normal, but this occurs under the premise of ensuring that there is no problem with positioning and functionality. The situation is the aging of the brand. Brand rejuvenation is closely related to the Internet. Good at using the new media platform to achieve communication with users, the output content should be entertained and personalized. The younger generation actually dislikes the labeling of society, and the brand not only needs to help users to voice, but also needs to create opportunities for users to express themselves. .
3. Misunderstanding of brand rejuvenation operation
a. brand rejuvenation, brand youth
Many brands have changed their styles during the process of rejuvenation. Deliberately cater to and please the young people, and ignore the feelings of the old customers, often causing confusion for the old customers, making them a little difficult to accept and generate doubts, leading to the loss of valuable original customers.
b. No brand values passed
Most of the brand's youthfulness stays in the packaging of the superficial external image. Although it has captured various young hot elements, it does not have its own connotation. The core of brand rejuvenation is to tie in the values of users, sublimate the brand spirit behind the creativity, let users understand the product while at the same time to perceive the intrinsic value of the brand, plus young elements and creative expression, through long-term high-quality creativity To shape the young genes inside the brand.
c. Young brands ignore younger
This is a question worthy of a rainy day. Today's trend is changing rapidly. Many young brands are striving to expand the market and transform their traffic. They lack the attention of brand rejuvenation. Therefore, it is also necessary to recognize the challenges of youthfulness. To maintain your youthfulness and build a brand that will continue to capture young people.
A successful brand is inseparable from the precipitation of genes, must adapt to the links of various environments and current trends, and other parts need to be assisted by the agency to achieve. Xicao brand design Co., Ltd. is committed to solving the problem of providing customers with overall brand image creation and image transformation and upgrading services. With years of experience in brand service, senior cooperation team and many successful cases, it integrates unlimited energy to water a future tree.More：brand design www.designxicao.com